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In the early 70’s Bethel had as a theme being “in the heart of the city, for the hearts of the people”. Being a downtown church has caused The Bethel Church to become creative in her evangelistic efforts. Under the leadership of Elder Wiiliam Adams, the evangelism ministry has taken up a monthly initiative called “a heart for the hood”, where on the last Saturday of the month, the evangelism team chooses a particular area of town to go out and fellowship and share the message of salvation, followed by an evening worship on that Saturday directed at saving souls.

All in all, Bethel is still in the heart of the city for the hearts of the people.